Slowly overcoming gender based prejudices, women entrepreneurs are conquering the world with strong management skills and unshaken confidence, taking various industries by storm. While this is the start, we need thousands more female entrepreneur to be near close to the number of male entrepreneurs. Women entrepreneurs face various problems, following are a few common issues that need to be dealt with.
With the fierce competition between upcoming and
established businesses, female entrepreneurs might have to struggle more to
achieve success in a male dominated start-up industry. While many start-ups
compete at various levels like financial aid, marketing & promotions substantially slowing
the process making multiple contenders opt out of the entrepreneurial journey, start-up
incubators or accelerators
can provide aid through presales,
sales channels & investor programs.
Focus on your goals and aggressively chase them,
muster positivity and stay dedicated to your process.
Lack of relevant knowledge
One of the most common causes of slow growth among
female entrepreneurs and businesses
is having a thorough knowledge of your industry and market. It will not only take you
a long way but also
keep your business stronger than ever.
Awareness about technological disruptions, rising or falling markets
and industry trends will help a lot with the start-up process. Lack of relevant
knowledge and adequate exposure to business can be overcome through networking, reading and staying
well versed in the current market trends through the media.
Personal – professional life balance
Maintaining a work life balance might sometimes be
difficult for women, specially married women with children as they have added
responsibilities. Devoting equal amount of time to the start-up and managing
everything can be overwhelming. However, this becomes fairly simple with
external help like that of incubators
Focus on your goal, create short term goals and take
out time from your tight schedule to achieve these goals. This will help you to
stay dedicated to the start-up and help achieve success.
Male dominated industry
While women have started making news with managing
brilliant businesses solely, many lack dedication and vigour to complete the
journey with or without help. Investors, sales and financial aid comes very
easily to male entrepreneurs globally. The key is to be confident, assertive and a master
of your work and idea. Staying positive and networking will help you stay ahead
in the game.
Lower risk taking ability
One of the high ranking problems among women
entrepreneurs, females are low-risk takers and prefer everything to be in
control. Many leading sheltered lives may sometimes not be financially
independent to take decisions or not confident enough. Also, the fear of failures, judgement &
seeking validation might be other reasons female entrepreneurs rarely take
However, we have seen a stark difference in this behaviour,
women are changing with adequate support managing businesses and taking risks
at various stages.
network, an effective team or mentors
must guide you through
your entrepreneurial journey making the overall process easier and help you build
stronger connections. Attending networking entrepreneurial events across
various industries, participating in forums or simply LinkedIn can prove to be
Validation and confirmation
Realize you are enough and stay confident about the
process. Stop seeking constant validation or replicating
someone else’s personality or business. Every business is unique and will take
you further when
you stay true, dedicated and disciplined to your idea.
With external help like start-up
accelerators and incubators,
start-up journeys are easier and fail-proof. With correct guidance and
strategies, achieve entrepreneurial success.